Josh Deane

Josh Deane

Work        About

Hip Daddy

Branding & Website

Hip Daddy is a lifestyle brand for modern dads. Working with a small group of designers and developers I set the visual tone and directed the complete rehaul of their website. We also had the pleasure of refining their brand which included photo direction, typography and color pallete.

Collaborating with the development team, we employed a new dynamic, percentage-based approach to responsive design that allows all elements on the screen to scale proportionally together. This includes fonts, images and all the spacing inbetween. It really helps to create a seamless visual experience no matter what device you are looking at.

Eventhough we pushed the boundaries from a developement and design standpoint, the entire experience is all built on wordpress.