Josh Deane

Josh Deane

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10 Years In The USA

To celebrate 10 years of motoring in the USA, MINI created a "Thank You" print ad containing the names of all 400,000 plus MINI Owners. To extend the concept digitally, I designed a simple microsite to that allowed customers to find themselves within the ad. Once they located their name, they clicked on it and were sent to the corresponding image on facebook where they could tag themselves in the ad. We also created additional marketing materials to support this campaign.