Work

Josh Deane

Josh Deane

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MINI

Not Normal Test Drive

If you haven't noticed, MINI does things a little differently. When it comes to test drives, they like to throw events where customers can take any one of their models at break-neck speeds around a closed cone course. Working with the team at Beam Interactive, we felt filming one of these events was perfect way to illustrate the thrill of a test drive. My role was overseeing all the creative direction of the spot. Michael Gilday produced, edited and generally was the man that made it all happen.