In 2008, PUMA wanted to introduce a number of their lesser known classic PUMA styles. The Clyde and Suede were already well known but these other products were not. They combined powerful product photography with historical stories in the reintroduction. These styles also got fresh new colorways and materials.

My role was to create the digital experience of this campaign. We experimented with a number of elaborate designs but in the end, we felt that letting the products take center stage was the right approach. We then crafted micro-experiences for each of the models.