MINI HUB

The Story

The MINI brand celebrates the personalization of their vehicles. I worked with their marketing team and a few key dealers to implement an iPad app that allowed shoppers shoppers to dive into the brand's rich history, learn more about all their models and create their ideal MINI. In order to ensure that these iPads wouldn’t be stolen, I worked with a fabrication company to design and created a custom case, security system and stand.

My Role

I was the one of two principle designer (shoutout Jeremy Borthwick) on the project and responsible for the UI / UX of the entire experience. We worked with Comstock Industries on the design and manufacturing of the custom iPad case, security system and stand.

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MINI Configurator

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