Working with PUMA on a website to pay tribute to their Yo! MTV Raps collection was real treat. Not only had Yo! MTV Raps introduced me to hip hop, it had also featured some of the greatest MC’s of all time.

I wanted to make sure that the site felt authentic to the show and create an experience that excites and encourages discovery. Going so for to include a fully functional turntable and speakers that animate to the different frequencies of the beat.